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PruFund Video
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Investing can feel complicated, markets move quickly, headlines change daily, and knowing where to start isn't always easy. Investing isn't about reacting to every twist and turn. It's about staying focused on your long-term objectives. PruFund is a range of smoothed multi-asset funds designed to help you grow your money over the medium to long term, typically 5 to 10 years or more. While reducing the impact of some of the market ups and downs along the way. It does this by spreading your investment across a wide range of assets, such as shares, bonds, property and more. Because each type of asset behaves differently, this can help manage how changing market conditions affect your overall investment over time. With over £70 billion invested in PruFund, it's one of the UK's largest multi-asset fund ranges and is part of the wider £134 billion Prudential With-Profits fund. Behind it is an 80-strong team of investment experts, actively managing the fund and adjusting it as markets change. This scale allows PruFund to invest beyond traditional asset classes, including areas such as infrastructure and private markets, helping create a broader, more resilient investment strategy, which may not be available in some more restricted funds. And one of its most distinctive features is smoothing. PruFund aims to smooth the impact of market ups and downs, which may result in a steadier pattern of returns over time, although returns are not guaranteed. This is based on our long-term expectations and reviewed regularly by our experts. And if short-term market returns differ significantly from those expectations, adjustments may be made to reflect the performance of the underlying investments, helping ensure investors are treated fairly. For many people, that balance can help make investing feel more manageable and may make it easier to stay focused on long-term goals. PruFund brings together diversification, scale and smoothing to support a long-term approach, helping you plan ahead with greater confidence. Explore how PruFund could work for you.